The Soccer Tech Ecosystem Analysis: From wearables, VR training, NFTs DNA testing.

Soccer is by far the most popular sports in the world with 4B soccer fans globally, according to Worldatlas. The Top 10 Football Clubs by Market Value Real Madrid have retained their position as the most valuable European football club for the 3rd consecutive year, with an Enterprise Value of [...]

March Recap: The LA Rams (NFL), the MLS, Ronaldinho enter the Metaverse. Latest innovation? EEG Helmet. $825M Raised In Sports Tech.

Dear Colleague, March was another busy month in the world of elite sports, and the month of April is off to a great start. In the world of soccer, with the 2022 FIFA Men's World Cup just a few months away, the Group Stage is now officially set. The World [...]

Upside Analysis: Issues with NFT Marketplaces. Solutions & Recommendations for Pro teams.

With an estimated $24.9B worth of NFTs sold in 2021, the NFT market is booming. That being said there has been a growing number of complains about NFT marketplaces (e.g. OpenSea..) where people are selling fake NFTs, or NFTs that do not belong to them. Some of those NFT marketplaces [...]

2022 Upside Top Sports Tech Predictions (NFT/Metaverse, Sports Performance, IPOs/M&As..)

Dear colleague, First off, we would like to wish you and your family a happy holiday and all the best for 2022. Make sure to stay safe during the holidays. This is now time for our 2022 top sports tech predictions. A lot has happened in 2021 in the world [...]

? ? November Recap: Sports Tech Startups Raised $405M. 88% Came from Metaverse startups. Nike Buys Metaverse Startup. Apple AR/VR Glasses Coming in 4Q22.

Dear Colleague, We had another busy month of November in the world of elite sports. December is off to a great start and it is a nice way to finish 2021 on a high note. In the world of soccer, the Major League Soccer (MLS) announced the 21 clubs that [...]

Upside: Sports Metaverse Ecosystem Analysis: Trends, Drivers, Challenges, Recommendations to Teams

Over the past 3 months, the Metaverse has become the new buzzword in the tech world with literally every single tech company announcing a Metaverse strategy. On top of that, major brands (Nike, Disney…) are now making inroads into the Metaverse space. Facebook, which renamed itself as Meta, is also [...]

Upside Thought Leadership Series: Top VCs’ Thoughts on The Sports NFT/Metaverse Market

The Sports NFT /Metaverse market has become one of the most talked about sports segments in the past 6 months with the emergence of sports NFT startup unicorns raising a sizable amount of funding (e.g. Sorare, Dapper Labs, etc.), and sports teams and leagues (NBA, NFL…) launching NFT solutions, in [...]

Upside Analysis: NFTs Vs Crypto Vs Digital Currency, How Are They Different?

For the past 6 months we have been talking to lots of clubs regarding NFTs, what it is and how it can benefit them. But one thing is becoming more clear every day. Many clubs do not understand the difference between crypto and NFTs. And the clubs are not alone. [...]

Upside Analysis: The NFT Sports Market: Key Players, Trends, Recommendations to Teams

Over the past 12 months there has been a lot of hype about the NFT Sports market with many sports teams, leagues (NBA, AS Roma..), athletes (Tom Brady, Osaka, Tiger Woods..), and major tech funds (Andreessen Horowitz) getting into the space. This brings the following questions: Is the NFT Sports [...]

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