Upside: The Connected Fitness Ecosystem: From Smart mirror, treadmill, Smart Rowing

Over the past 2 years, especially with the COVID-19 pandemic a growing number of teams have started to adopt connected fitness products to enable their athletes to stay in shape remotely. We have seen a variety of connected fitness equipments from smart mirrors, treadmills, bikes to smart rowing products. Global [...]

How Tech is Transforming American Football: From AR/VR/MR, NFTs to drones, robots, holograms and more

American Football is one of the most popular sports in America. But it is also one of the most advanced sports leagues when it comes to emerging technologies. Before we get into some of the technologies used in the NFL, let’s start with the economics. In 2021, the NFL generated [...]

Upside: 12 Most Common Mistakes Made by Sports Tech Startups

In the past 10 years we have worked with a large number of sports tech startups across various sports tech subsectors (GPS, AMS, Biomarkers, AR, VR, NFT, Metaverse..). We have worked with startups that had amazing technologies with great founders, but for the most part there is no perfect startups [...]

Upside Analysis: Mental health Issues In Sports & How Tech Can Help.

Over the past few years, a growing number of athletes (Naomi Osaka, Michael Phelps, Serena Williams, Usain Bolt, Mardy Fish, Kevin Love, etc..) leagues and teams have talked about mental health. Often considered as “taboo” in the world of pro sports, the problem has become too big to ignore as [...]

Upside: Image Projection Mapping Market: Where we are heading.

In the world of elite sports, over the past few years, projection mapping has become an emerging trend among pro teams and brands as a way to enhance the fans experience in stadiums and drive fans activations. Video: Quince Imaging, Home Run Derby 2018 Field Projection In this analysis we [...]

The Soccer Tech Ecosystem Analysis: From wearables, VR training, NFTs DNA testing.

Soccer is by far the most popular sports in the world with 4B soccer fans globally, according to Worldatlas. The Top 10 Football Clubs by Market Value Real Madrid have retained their position as the most valuable European football club for the 3rd consecutive year, with an Enterprise Value of [...]

Upside Chat: Victorien Tixier, CEO, ScorePlay (Leading Next-Gen CMS Powering Sports Clubs digital channels)

This week, we had the honor to interview Victorien Tixier, CEO of ScorePlay, a leading next-gen CMS that powers sport clubs digital channels. ScorePlay is a leading startup that enables clubs to centralize distribute and monetize media photo and video content. Here is a diagram illustrating ScorePlay’s solution: Picture: ScorePlay [...]

Upside Article: Biofeedback Applications in Sports, by Len Zaichkowsky, PhD, World-Class’ Sports Biofeedback Expert

This week, we have the honor to have Len Zaichkowsky, PhD, world’s class expert in biofeedback/psychophysiology, and cognitive fitness, write another article on “Biofeedback Applications in Sports”. Of note, Len has worked with many elite pro teams (Warriors (NBA), Penguins (NHL), Vancouver Canucks (NHL), Real Madrid, National Spanish soccer team…) [...]

Upside Startup Profile: VKTRY Gear (Leading Performance Insoles startup)

Upside profile of the month: Upside startup: VKTRY Gear Headquartered: Milford CT Founded: 2016 Amount money raised: $6.5M Sector: Sports Gear, Insoles Customers: NFL, MLB, NCAA and direct to consumer Company and product background: VKTRY Insoles were invented by Matt Arciuolo, Certified Pedorthist for the US Olympic Bobsled & Skeleton [...]

Sports Performance Roles & Best Practices (Head of Performance, Head Athletic Trainer..)

Over the past 10 years we have worked with many sports performance professionals of professional teams and leagues (NBA, MLS, NHL, MLB, NFL, European soccer, Olympic teams..). Within a sports performance department there are key roles (Director of high performance, Head Athletic Trainer, Director of Sports Medicine, Head of R&D, [...]

Go to Top