Uncategorized

Dear Friends and Members, We just published our analysis on key trends in the CBD sports market, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe [...]

Over the past 12 months a growing number of sports teams and leagues have teamed up with CBD brands, specialized in cannabidiol (CBD), the non-psychoactive cannabinoid. In this analysis, we will talk about key trends, and sports organizations partnering with CBD brands. So what are the key trends impacting the [...]

Dear Friends and Members, We just published our analysis on mental health issues in sports, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now to [...]

Over the past few years, a growing number of athletes, leagues and teams have talked about mental health. Often considered as “taboo” in the world of pro sports, the problem has become too big to ignore as mental health issues impact not only professional athletes but also student athletes. So [...]

Dear Friends and Members, We just published our analysis on the controversy around load management, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now to [...]

What load management actually means... In the past few weeks following LA Clippers’ decision to rest their star player Kawhi Leonard there has been a lot talks about “load management”. Following additional review of the LA Clippers not playing Kawhi Leonard in last game against the Milwaukee Bucks, the NBA [...]

Dear Friends and Members, We just published our analysis on How pro teams and leagues use TikTok to target new audiences, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast [...]

In the recent years a new social media platform called TikTok has emerged. A growing number of leagues (NFL, NBA..), pro teams (Bayer Munich, Warriors/NBA..) are now using TikTok to better engage with younger demographics. Picture: Warriors (NBA)’s TikTok official account In April 2014, the American version of TikTok originally [...]

Dear Friends and Members, We just published our analysis on why NCAA athletes should get paid, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now [...]

The NCAA is one of the most powerful college sports leagues in the world. According to data from the U.S. Department of Education that was compiled by USA Today, the 231 NCAA Division I schools with data available generated $9.15B in revenue during fiscal 2015. NCAA coaches make millions, but [...]