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Dear Friends and Members, We just published our latest Analysis: Could sports teams become global lifestyle brands?, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe [...]

Dear Friends and Members, We just published our latest Analysis: Athlete billionaires club, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now to unlock access! [...]

Over the last decade, due to the emergence of bigger sponsorship deals, we have seen the emergence of a billionaire athletes club with pro athletes reaching the $1B mark in cumulative earnings. Those include Michael Schumacher ($1B), Jack Nicklaus ($1.15B), Arnold Palmer ($1.35B), Michael Jordan ($1.7B), Tiger Woods ($1.65B), Floyd [...]

Dear Friends and Members, We just published our latest Analysis: AI takes on doping, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now to unlock [...]

Doping by professional athletes has been acknowledged as a problem since at least the 1960s. Since then, a number of global initiatives have been implemented in order to prevent doping in sports, starting with the creation in 1972 of the steroid and drug testing policy by the International Olympic Committee. [...]

Dear Friends and Members, We just published our top 2020 sports and tech predictions (AR, VR, Wearables, AI, eSports..), so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and [...]

From AR/VR, eSports, AI/big data, wearables, to....blockchain, nutrition/CBD. As we are getting near the end of 2019, here is the time to discuss our 2020 top sports and tech predictions. For the sake of this analysis we decided to break down our sports and tech predictions into various sports and [...]

Dear Friends and Members, We just published our analysis on the contactless biosensor market, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now to unlock [...]

Over the past few years, a growing number of top athletes (e.g. Christiano Ronaldo, Serena Williams, Lebron James, Neymar Jr, etc.) have leveraged social media platforms (e.g. Instagram, Facebook, etc.) in order to promote and monetize their brands and products. Today, one of the most popular social media platforms out [...]

Dear Friends and Members, We just published our analysis on why athletes are focusing on Instagram, so be sure to sign up for our premium subscription by clicking the “subscribe now” button below. Looking for access all of our previously published analysis, insights, data, podcast interviews, and more? Subscribe now [...]